Start with the job-to-be-done, not the hype.
1. Write the exact weekly task in one sentence (example: “narrate 3 YouTube videos” or “draft 10 ad variants”).
2. Pick only two tools in the same category and run the same prompt/script.
3. Score export options, limits, team seats, and learning curve — not just wow demos.
4. Check whether you need a specialist (voice/video/writer) or a general chatbot.
5. Only then open a tracked deal and pay.
Popular brands like ChatGPT are great defaults. Specialist tools win when the job is narrow and repeated.
PickAI shortens that path: quiz → shortlist → deal.